Persuasive Patterns - Habits & Engagement
Bite-size psychological insights
Drive User Engagement. Build Lasting Habits.
4th generation (2025)
Digital only is available today!
Print will ship in January 2025.
The price for print+digital pre-orders will increase:
- → Pre-orders sell at $79
- Regular orders in January 2025: $99
Goes well with
Trusted by leading product designers at
Trusted by leading product designers at
The Persuasive Patterns - Habits & Engagement card deck will
Enable your team to...
Move beyond one-time interactions by building features that cultivate meaningful, ongoing relationships with users.
Design experiences that naturally integrate into users' daily lives, encouraging repeat engagement over time.
Apply proven methods to encourage users to stay committed, increasing their likelihood to follow through on long-term goals
Leverage psychological triggers to build products that users find irresistible and essential to their routines
Motivate users toward action and make repeated use.
Add a behavioral lens to how you solve design problems.
Move beyond one-time interactions by building features that cultivate meaningful, ongoing relationships with users.
Design experiences that naturally integrate into users' daily lives, encouraging repeat engagement over time.
Apply proven methods to encourage users to stay committed, increasing their likelihood to follow through on long-term goals
Leverage psychological triggers to build products that users find irresistible and essential to their routines
Motivate users toward action and make repeated use.
Add a behavioral lens to how you solve design problems.
Apply a tried-and-tested playbook of behavioral expertise.
Apply a tried-and-tested playbook of behavioral expertise.
From Insights to Action
A complete toolkit with step-by-step guides to apply and implement with your team.
Hover each card to see its back side
Design
Clear language
The academic jargon of research papers have been transformed into understandable, concise, and digestible language making research quick and easy to undestand and share.
Supercharge your ideas
Expand ideas and navigate behavioral research by exploring connected design patterns.
Memorable illustrations
Custom hand-drawn illustrations by artist Annesofie Sandal provide visual metaphors to aid learning and recall.
Research
- American Psychological Association
- American Psychologist
- Behavioral and Brain Sciences
- Cognitive Psychology
- Current Biology
- Econometrica
- Economics Letters
- Educational Psychologist
- Experimental Economics
- Frontiers in Psychology
- Hellenic Journal of Psychology
- Journal of Abnormal and Social Psychology
- Journal of Applied Psychology
- Journal of Applied Social Psychology
- Journal of Consumer Marketing
- Journal of Consumer Psychology
- Journal of Consumer Research
- Journal of Economic Behavior & Organization
- Journal of Economic Perspectives
- Journal of Economic Psychology
- Journal of Experimental Psychology
- Journal of Experimental Social Psychology
- Journal of Leisure Research
- Journal of Marketing
- Journal of Marketing Research
- Journal of Mathematical Psychology
- Journal of Personality and Social Psychology
- Journal of Risk and Uncertainty
- Journal of the Experimental Analysis of Behavior
- Management Science
- Marketing Letters
- Memory & Cognition
- Organizational Behavior and Human Decision Processes
- Psychological Bulletin
- Psychological Review
- Review of General Psychology
- American Psychological Association
- American Psychologist
- Behavioral and Brain Sciences
- Cognitive Psychology
- Current Biology
- Econometrica
- Economics Letters
- Educational Psychologist
- Experimental Economics
- Frontiers in Psychology
- Hellenic Journal of Psychology
- Journal of Abnormal and Social Psychology
- Journal of Applied Psychology
- Journal of Applied Social Psychology
- Journal of Consumer Marketing
- Journal of Consumer Psychology
- Journal of Consumer Research
- Journal of Economic Behavior & Organization
- Journal of Economic Perspectives
- Journal of Economic Psychology
- Journal of Experimental Psychology
- Journal of Experimental Social Psychology
- Journal of Leisure Research
- Journal of Marketing
- Journal of Marketing Research
- Journal of Mathematical Psychology
- Journal of Personality and Social Psychology
- Journal of Risk and Uncertainty
- Journal of the Experimental Analysis of Behavior
- Management Science
- Marketing Letters
- Memory & Cognition
- Organizational Behavior and Human Decision Processes
- Psychological Bulletin
- Psychological Review
- Review of General Psychology
We have transformed comprehensive behavioral research into credible and practical psychological nuggets based on research
All patterns are backed up by academic references. Back up your ideas with objective confidence.
All psychological insights presented have been proven to work with academically sound experiements.
Persuasive patterns glues academia and the applied worlds, giving you in-the-pocket access to comprehensive behavioral research.
All patterns are backed up by academic references. Back up your ideas with objective confidence.
All psychological insights presented have been proven to work with academically sound experiements.
Persuasive patterns glues academia and the applied worlds, giving you in-the-pocket access to comprehensive behavioral research.
Digital badges to annotate your ideas
Even though Persuasive Patterns is a physical card deck, you will want to reference behaviours within your digital deliverables.
Backing up your design intentions with behavioral science has never been easier.
All purchases come with bite-sized digital badges that are easy to drop in to your presentations, digital whiteboards, or prototypes.
Spark ongoing engagement
Our two Persuasive Patterns card decks will support you through the entire user journey.
The Habits & Engagement deck is focused on promoting user engagement, facilitating sustainable behavior change, and forming habits.
Incorporate rewards, feedback, or progress markers to celebrate user actions, encouraging repeat behaviors and deepening user commitment.
Create meaningful interactions and personalization to emotionally bond users with the product, making the experience more enjoyable and memorable.
Gradually transform user actions from conscious choices into automatic behaviors by building rituals, reducing effort, and maintaining consistency.
Introduce evolving challenges, unlock new features, and introduce periodic rewards to sustain user interest and ensure lasting behavior change.
Incorporate rewards, feedback, or progress markers to celebrate user actions, encouraging repeat behaviors and deepening user commitment.
Create meaningful interactions and personalization to emotionally bond users with the product, making the experience more enjoyable and memorable.
Gradually transform user actions from conscious choices into automatic behaviors by building rituals, reducing effort, and maintaining consistency.
Introduce evolving challenges, unlock new features, and introduce periodic rewards to sustain user interest and ensure lasting behavior change.
This deck is focused on forming longer lasting Habits & Engagement.
You might also be interested in our card deck focused on Conversions & Decisions.
Our research curation is...
Our only motive is to educate you. We do not do our own academic research and are not owned by a third party. We are governed by our own high standards. Our advice is informed yet impartial.
The best teams in the world and thousands more use Persuasive Patterns to inform product decisions to create larger impact.
Our only motive is to educate you. We do not do our own academic research and are not owned by a third party. We are governed by our own high standards. Our advice is informed yet impartial.
The best teams in the world and thousands more use Persuasive Patterns to inform product decisions to create larger impact.
Example problems
How do I apply Triggers to prompt users at the right moments without feeling intrusive?
How can I leverage the Endowed Progress Effect to keep users engaged throughout their journey?
How can I introduce Commitment Devices to facilitate long-term behavior change?
How do I introduce Appropriate Challenges to keep users engaged as their skill level grows?
How can I use Positive Mimicry to increase user engagement within a community?
How do I use Temptation Bundling to pair necessary actions with more enjoyable activities?
How can I leverage Self-Expression patterns to foster a stronger emotional connection with the product?
How can I leverage the Peak-End Rule to ensure users have memorable and positive experiences that encourage long-term use?
How do I apply Triggers to prompt users at the right moments without feeling intrusive?
How can I leverage the Endowed Progress Effect to keep users engaged throughout their journey?
How can I introduce Commitment Devices to facilitate long-term behavior change?
How do I introduce Appropriate Challenges to keep users engaged as their skill level grows?
How can I use Positive Mimicry to increase user engagement within a community?
How do I use Temptation Bundling to pair necessary actions with more enjoyable activities?
How can I leverage Self-Expression patterns to foster a stronger emotional connection with the product?
How can I leverage the Peak-End Rule to ensure users have memorable and positive experiences that encourage long-term use?
Evergreen content
The behavioral insights in the deck we true thousand years ago and will work thousand years from now. They stood the test of time because they are simple, yet effective.
Tangibly big
The cards are designed intentionally big in your hands. It's heavy to hold, smooth to touch, and easy on the eyes.
In the age of remote, we believe in the power of physical.
Become a confident behavioral designer
Build a vocabulary based in human psychology and start designing for the human mind. Stop winging it and bring hard facts about we behave, decide, and take action to the table.
Frequently Asked Questions
Yes! We offer team discounts when buying both the Persuasive Patterns and Validation Patterns card deck.
Get in touch at info@learningloop.io
We do! Get in touch at info@learningloop.iowith your credentials (non-profit status or student ID) and we will arrange a discount for you.
The digital cards are emailed to you immediately after your checkout. If it does not show up, then please check your spam folder.
You can also download the cards by logging into your account. If you forgot your password, you can set a new one by using the email address you bought the card deck with.
The digital cards are compatible with Miro, Mural, FigJam, Powerpoint, Keynote, Jamboard, Whiteboard – in theory any software that allows you to insert images. The digital cards come in both a lightweight PDF and JPEG images of each card.
We ship to most countries in the world. If you want to be sure, then our checkout flow will let you know if we ship to your country.
We have fulfilment centers in the US and in Europe (Latvia). North America and Europe ship within days. Countries within Asia, Africa, and South America can take a few weeks. We show the estimated time from the courier on the checkout page.
If you are ordering outside of Europe or North America, customs charges should be minimal, if non-existant as we declare the cost price of the physical deck, not the full retail price of everything (Digital Cards, etc).
Of course. We will automatically email you an invoice after making a purchase. Watch your spam folder as the PDF file attached have a tendency to get stuck there.
Yes. We will automatically email you a tracking link once your package has left the warehouse. Depending on the time and day, this can some times be the next business day in the local timezone of our fulfilment center.
If you do not receive the tracking link in your email inbox, then please check your spam folder.