Persuasive Patterns - Conversions & Decisions
Bite-size psychological insights
Drive Decisions. Increase Conversions.
4th generation (2025)
Digital only is available today!
Print will ship in January 2025.
The price for print+digital pre-orders will increase:
- → Pre-orders sell at $79
- Regular orders in January 2025: $99
Goes well with
Trusted by leading product designers at
Trusted by leading product designers at
The Persuasive Patterns - Conversions & Decisions card deck will
Enable your team to...
Leverage psychological insights to turn more visitors into customers by optimizing decision-making points.
Learn to construct a choice architecture to simplify user choices and reduce friction in key moments.
Help users overcome overwhelming choices by structuring options in a persuasive and actionable way.
Motivate users toward action and make their decision making effortless.
Add a behavioral lens to how you solve design problems.
Apply a tried-and-tested playbook of behavioral expertise.
Leverage psychological insights to turn more visitors into customers by optimizing decision-making points.
Learn to construct a choice architecture to simplify user choices and reduce friction in key moments.
Help users overcome overwhelming choices by structuring options in a persuasive and actionable way.
Motivate users toward action and make their decision making effortless.
Add a behavioral lens to how you solve design problems.
Apply a tried-and-tested playbook of behavioral expertise.
From Insights to Action
A complete toolkit with step-by-step guides to apply and implement with your team.
Hover each card to see its back side
Design
Clear language
The academic jargon of research papers have been transformed into understandable, concise, and digestible language making research quick and easy to undestand and share.
Supercharge your ideas
Expand ideas and navigate behavioral research by exploring connected design patterns.
Memorable illustrations
Custom hand-drawn illustrations by artist Annesofie Sandal provide visual metaphors to aid learning and recall.
Research
- American Psychological Association
- American Psychologist
- Behavioral and Brain Sciences
- Cognitive Psychology
- Current Biology
- Econometrica
- Economics Letters
- Educational Psychologist
- Experimental Economics
- Frontiers in Psychology
- Hellenic Journal of Psychology
- Journal of Abnormal and Social Psychology
- Journal of Applied Psychology
- Journal of Applied Social Psychology
- Journal of Consumer Marketing
- Journal of Consumer Psychology
- Journal of Consumer Research
- Journal of Economic Behavior & Organization
- Journal of Economic Perspectives
- Journal of Economic Psychology
- Journal of Experimental Psychology
- Journal of Experimental Social Psychology
- Journal of Leisure Research
- Journal of Marketing
- Journal of Marketing Research
- Journal of Mathematical Psychology
- Journal of Personality and Social Psychology
- Journal of Risk and Uncertainty
- Journal of the Experimental Analysis of Behavior
- Management Science
- Marketing Letters
- Memory & Cognition
- Organizational Behavior and Human Decision Processes
- Psychological Bulletin
- Psychological Review
- Review of General Psychology
- American Psychological Association
- American Psychologist
- Behavioral and Brain Sciences
- Cognitive Psychology
- Current Biology
- Econometrica
- Economics Letters
- Educational Psychologist
- Experimental Economics
- Frontiers in Psychology
- Hellenic Journal of Psychology
- Journal of Abnormal and Social Psychology
- Journal of Applied Psychology
- Journal of Applied Social Psychology
- Journal of Consumer Marketing
- Journal of Consumer Psychology
- Journal of Consumer Research
- Journal of Economic Behavior & Organization
- Journal of Economic Perspectives
- Journal of Economic Psychology
- Journal of Experimental Psychology
- Journal of Experimental Social Psychology
- Journal of Leisure Research
- Journal of Marketing
- Journal of Marketing Research
- Journal of Mathematical Psychology
- Journal of Personality and Social Psychology
- Journal of Risk and Uncertainty
- Journal of the Experimental Analysis of Behavior
- Management Science
- Marketing Letters
- Memory & Cognition
- Organizational Behavior and Human Decision Processes
- Psychological Bulletin
- Psychological Review
- Review of General Psychology
We have transformed comprehensive behavioral research into credible and practical psychological nuggets based on research
All patterns are backed up by academic references. Back up your ideas with objective confidence.
All psychological insights presented have been proven to work with academically sound experiements.
Persuasive patterns glues academia and the applied worlds, giving you in-the-pocket access to comprehensive behavioral research.
All patterns are backed up by academic references. Back up your ideas with objective confidence.
All psychological insights presented have been proven to work with academically sound experiements.
Persuasive patterns glues academia and the applied worlds, giving you in-the-pocket access to comprehensive behavioral research.
Digital badges to annotate your ideas
Even though Persuasive Patterns is a physical card deck, you will want to reference behaviours within your digital deliverables.
Backing up your design intentions with behavioral science has never been easier.
All purchases come with bite-sized digital badges that are easy to drop in to your presentations, digital whiteboards, or prototypes.
Accelerate Growth
Our two Persuasive Patterns card decks will support you through the entire funnel.
The Conversions & Decisions deck is focused on the top funnel and helping businesses convert and aid user decisions.
Stand out by using psychological insights to capture your audience’s focus and spark interest.
Guide users toward desired actions by simplifying decisions and reducing friction.
Help users discover value quickly, reducing drop-offs and improving engagement.
Present pricing and options in ways that make decisions easy, boosting conversions effortlessly.
Stand out by using psychological insights to capture your audience’s focus and spark interest.
Guide users toward desired actions by simplifying decisions and reducing friction.
Help users discover value quickly, reducing drop-offs and improving engagement.
Present pricing and options in ways that make decisions easy, boosting conversions effortlessly.
This deck is focused on Conversions & Decisions.
You might also be interested in our card deck focused on Habits & Engagement.
Our research curation is...
Our only motive is to educate you. We do not do our own academic research and are not owned by a third party. We are governed by our own high standards. Our advice is informed yet impartial.
The best teams in the world and thousands more use Persuasive Patterns to inform product decisions to create larger impact.
Our only motive is to educate you. We do not do our own academic research and are not owned by a third party. We are governed by our own high standards. Our advice is informed yet impartial.
The best teams in the world and thousands more use Persuasive Patterns to inform product decisions to create larger impact.
Example problems
How can I reduce cognitive load by using the Default Effect and Anchoring Effect to simplify choices?
How do I use Framing to simplify choices without overwhelming users?
How can I design messaging that leverages the Decoy Effect to guide users toward premium offerings?
How do I avoid Analysis Paralysis when presenting multiple product tiers to maximize sales?
How do I use Social Proof and Authority Bias to boost trust in our ad campaigns?
How can I build user loyalty through Reciprocity without setting expensive precedents?
How do I create urgency in user decision-making using Scarcity Bias without being manipulative?
How do I use the Present Bias to motivate quicker purchasing decisions?
How can I reduce cognitive load by using the Default Effect and Anchoring Effect to simplify choices?
How do I use Framing to simplify choices without overwhelming users?
How can I design messaging that leverages the Decoy Effect to guide users toward premium offerings?
How do I avoid Analysis Paralysis when presenting multiple product tiers to maximize sales?
How do I use Social Proof and Authority Bias to boost trust in our ad campaigns?
How can I build user loyalty through Reciprocity without setting expensive precedents?
How do I create urgency in user decision-making using Scarcity Bias without being manipulative?
How do I use the Present Bias to motivate quicker purchasing decisions?
Evergreen content
The behavioral insights in the deck we true thousand years ago and will work thousand years from now. They stood the test of time because they are simple, yet effective.
Tangibly big
The cards are designed intentionally big in your hands. It's heavy to hold, smooth to touch, and easy on the eyes.
In the age of remote, we believe in the power of physical.
Become a confident behavioral designer
Build a vocabulary based in human psychology and start designing for the human mind. Stop winging it and bring hard facts about we behave, decide, and take action to the table.
Frequently Asked Questions
Yes! We offer team discounts when buying both the Persuasive Patterns and Validation Patterns card deck.
Get in touch at info@learningloop.io
We do! Get in touch at info@learningloop.iowith your credentials (non-profit status or student ID) and we will arrange a discount for you.
The digital cards are emailed to you immediately after your checkout. If it does not show up, then please check your spam folder.
You can also download the cards by logging into your account. If you forgot your password, you can set a new one by using the email address you bought the card deck with.
The digital cards are compatible with Miro, Mural, FigJam, Powerpoint, Keynote, Jamboard, Whiteboard – in theory any software that allows you to insert images. The digital cards come in both a lightweight PDF and JPEG images of each card.
We ship to most countries in the world. If you want to be sure, then our checkout flow will let you know if we ship to your country.
We have fulfilment centers in the US and in Europe (Latvia). North America and Europe ship within days. Countries within Asia, Africa, and South America can take a few weeks. We show the estimated time from the courier on the checkout page.
If you are ordering outside of Europe or North America, customs charges should be minimal, if non-existant as we declare the cost price of the physical deck, not the full retail price of everything (Digital Cards, etc).
Of course. We will automatically email you an invoice after making a purchase. Watch your spam folder as the PDF file attached have a tendency to get stuck there.
Yes. We will automatically email you a tracking link once your package has left the warehouse. Depending on the time and day, this can some times be the next business day in the local timezone of our fulfilment center.
If you do not receive the tracking link in your email inbox, then please check your spam folder.