Discovering Your Next Business Model PDF Book
Your current business model got you here. Will it get you through what comes next?
Discovering Your Next Business Model explores when to switch, what to change, and how to make the move. Anders Toxboe brings together 62 company stories, from Hilti and Adobe to Netflix, LEGO and Kodak, to help you compare possible directions and understand what each demands.
Learn to recognize the pressure to change, choose a different way to earn, and test the assumptions before committing the business.
PDF ebook · 418 pages · 23 chapters · English
Digital download delivered automatically after purchase. No physical shipping.
Goes well with
Recognize the pressure. Explore your next move.
Demand slips. A competitor changes what customers expect. Technology makes something abundant that your business used to charge for. You can see the pressure, but replacing a profitable model means risking the business that pays for the change.
This book follows the choices companies made at those moments: what they changed, what they kept, and what happened as the new model met customers, cash flow and the organization.
Use their experience to see more options for your own business, then test the assumptions behind the one you choose.
See the options. Understand the trade-offs. Plan the move.
Define what a business model switch changes. Explore why companies hold back, how scarcity moves, and what it takes to carry the change.
Explore ten switching archetypes and established-model examples through 62 company stories. Compare turning points, trade-offs, attempted moves and outcomes.
Choose a direction, work through the numbers, move customers, test assumptions and involve the people who must deliver it. Finish with a 90-day plan.
Define what a business model switch changes. Explore why companies hold back, how scarcity moves, and what it takes to carry the change.
Explore ten switching archetypes and established-model examples through 62 company stories. Compare turning points, trade-offs, attempted moves and outcomes.
Choose a direction, work through the numbers, move customers, test assumptions and involve the people who must deliver it. Finish with a 90-day plan.
Find a route worth exploring.
From subscriptions and platforms to taking over a customer’s burden, different moves change different parts of the business.
The color-coded case map helps you find relevant stories by archetype, timing and focus. Compare the choices behind each move before drawing a parallel with your own company.
Familiar companies. Less familiar choices.
See what changes when a tool maker takes responsibility for keeping customers’ tools working, and gets paid over time.
Follow the move from perpetual software licenses to subscriptions, including the transition’s financial demands.
Explore the choices around a turnaround, alongside accounts of Kodak, Blockbuster, Netflix, Fujifilm and dozens more.
See what changes when a tool maker takes responsibility for keeping customers’ tools working, and gets paid over time.
Follow the move from perpetual software licenses to subscriptions, including the transition’s financial demands.
Explore the choices around a turnaround, alongside accounts of Kodak, Blockbuster, Netflix, Fujifilm and dozens more.
See what the change really demands.
Hilti’s story goes beyond a new pricing model. Taking responsibility for a customer’s tools changes the sales conversation, the work behind the promise and the timing of cash.
Each case makes the arrangement concrete: the starting point, the move, what happened and what you can take from it. Setbacks and unfinished transitions stay visible.
A business model changes more than the price.
Compare ten switching archetypes and identify which part of your current arrangement needs attention.
Separate a bounded change from replacing the whole business. Recognize relationships and capabilities worth retaining.
Consider margins, payment timing and what must be financed before the new model can support itself.
Explore how a changed offer affects existing customers and the choices involved in moving them.
Turn the proposed direction into assumptions and evidence you can investigate.
Bring the choices, people and next steps together in a practical transition plan.
Compare ten switching archetypes and identify which part of your current arrangement needs attention.
Separate a bounded change from replacing the whole business. Recognize relationships and capabilities worth retaining.
Consider margins, payment timing and what must be financed before the new model can support itself.
Explore how a changed offer affects existing customers and the choices involved in moving them.
Turn the proposed direction into assumptions and evidence you can investigate.
Bring the choices, people and next steps together in a practical transition plan.
Make your next move a testable one.
Start with a customer relationship that already produces receipts. Describe what the customer receives, what creates a charge, and what your business must do to deliver.
The practical chapters help you compare alternatives, investigate the assumptions and plan the work. Choose a direction you can challenge before committing the company.
For the people responsible for the next move.
Explore a different way to earn while understanding the demands on the business that funds the change.
Connect customer value, delivery and economics in a shared discussion about possible directions.
Bring company examples and a common language into a strategy conversation or workshop.
Explore a different way to earn while understanding the demands on the business that funds the change.
Connect customer value, delivery and economics in a shared discussion about possible directions.
Bring company examples and a common language into a strategy conversation or workshop.
Bring the options into the room
Use the cards to lay out alternatives and discuss what each might change. Turn to the book for company stories, switching archetypes and the work of carrying a change through.
Card deck sold separately.
Use the cards to lay out alternatives and discuss what each might change. Turn to the book for company stories, switching archetypes and the work of carrying a change through.
Card deck sold separately.
Frequently Asked Questions
A 418-page English-language PDF ebook by Anders Toxboe, version 1.0, delivered as a ZIP download automatically after purchase. It includes 23 chapters, 62 company stories, charts, notes, references and a company and term index. No printed book is included and no shipping is required.
It includes successful changes, setbacks, attempted transitions and companies built around a model from the start. The cases retain their own scope and outcome so you can judge where each comparison is useful.
No. You can read and use the book on its own. The deck is a separate product that helps teams explore business model options together; the book adds company stories and guidance on choosing and carrying out a switch.
No. This is the full book, with 62 company stories and chapters on choosing, funding, testing and carrying a switch. The shorter switching guide remains a companion to the card deck.
Founders, business and product leaders, strategists, consultants and teams deciding whether and how to change a business model. You can read from the beginning, browse by archetype, or start with a company story close to your situation.
This product is the PDF edition only. A printed edition, EPUB and card deck are not included.
What could your next business model look like?
Explore 62 company stories, compare the possible moves, and work out what is worth testing in your own business.