The Behavioral Designer Bundle
Academic research & product research combined
Persuasive Patterns & Validation Patterns. From theory to practice. This pack provides a data-driven and evidence-based approach, blending the science of psychology with practical validation, to ensure your products are not just creative but truly impactful.
Goes well with
Trusted by leading product designers at
Trusted by leading product designers at
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Proven psychological insights provide a strong foundation for explosive experiments.
Add a behavioural lens to how you solve design problems.
Build a shared language and understanding and make collaboration more efficient.
Start with proven facts from psychology and apply it to your context.
Proven psychological insights provide a strong foundation for explosive experiments.
Add a behavioural lens to how you solve design problems.
Build a shared language and understanding and make collaboration more efficient.
Start with proven facts from psychology and apply it to your context.
Design
Clear language
The academic jargon of research papers have been transformed into understandable, concise, and digestible language making research quick and easy to undestand and share.
Supercharge your ideas
Expand ideas and navigate behavioral research by exploring connected design patterns.
Memorable illustrations
Custom hand-drawn illustrations by artist Annesofie Sandal provide visual metaphors to aid learning and recall.
The persuasive development process
Take facts from research
Start with a solid foundation of psychological insights and persuasive design techniques to influence user behaviour effectively.
Apply them to your product
Ensure that your persuasive design choices are not based solely on intuition or assumptions but are backed by concrete evidence of their impact on user behaviour.
Get it right
Fine-tune and optimize your product's persuasive strategies continuously. It's a cycle of learning, applying insights, testing, and refining, which leads to more effective and successful products.
Take facts from research
Start with a solid foundation of psychological insights and persuasive design techniques to influence user behaviour effectively.
Apply them to your product
Ensure that your persuasive design choices are not based solely on intuition or assumptions but are backed by concrete evidence of their impact on user behaviour.
Get it right
Fine-tune and optimize your product's persuasive strategies continuously. It's a cycle of learning, applying insights, testing, and refining, which leads to more effective and successful products.
Grow your business by only building what customers want
Persuasive Patterns will support you through the entire funnel.
The Validation Patterns will help you weed out what works and what doesn't.
Grow your business by only building what customers want
Persuasive Patterns will support you through the entire funnel.
The Validation Patterns will help you weed out what works and what doesn't.
Awareness
Catch the attention of your audience and stand out from the crowd.
Acquisition & conversion
Attract new customers and increase revenue.
Activation & onboarding
Help users discover value early and keep up their momentum.
Retention & loyalty
Keep users engaged as they progress and make leaving hard.
Referral & social virality
Use social psychology to make sharing a given.
Pricing & revenue
Find the right price, amount of options, and appropriate presentation at the right time.
From theory to practise
While the Persuasive Patterns card deck offers valuable insights into the psychological principles of persuasion, it primarily provides theoretical guidance.
The Validation Patterns card deck offers practical validation techniques that make experimenting with the persuasive strategies a breeze.
Go implement something customers actually want
Identify which strategies are truly persuasive and worth further development.
Without validation, there's a risk of investing time and resources in persuasive design strategies that may not be as effective as expected.
Evergreen content
The behavioral insights in the deck we true thousand years ago and will work thousand years from now. They stood the test of time because they are simple, yet effective.
Tangibly big
The cards are designed intentionally big in your hands. It's heavy to hold, smooth to touch, and easy on the eyes.
In the age of remote, we believe in the power of physical.
Become a confident behavioral designer + get results
Build a vocabulary based in human psychology and start designing for the human mind. Stop winging it and bring hard facts about we behave, decide, and take action to the table.
Frequently Asked Questions
Yes! We offer team discounts when buying both the Persuasive Patterns and Validation Patterns card deck.
Get in touch at info@ui-patterns.com
We do! Get in touch at info@ui-patterns.comwith your credentials (non-profit status or student ID) and we will arrange a discount for you.
The digital cards are emailed to you immediately after your checkout. If it does not show up, then please check your spam folder.
You can also download the cards by logging into your account. If you forgot your password, you can set a new one by using the email address you bought the card deck with.
The digital cards are compatible with Miro, Mural, FigJam, Powerpoint, Keynote, Jamboard, Whiteboard – in theory any software that allows you to insert images. The digital cards come in both a lightweight PDF and JPEG images of each card.
We ship to most countries in the world. If you want to be sure, then our checkout flow will let you know if we ship to your country.
We have fulfilment centers in the US and in Europe (Latvia). North America and Europe ship within days. Countries within Asia, Africa, and South America can take a few weeks. We show the estimated time from the courier on the checkout page.
If you are ordering outside of Europe or North America, customs charges should be minimal, if non-existant as we declare the cost price of the physical deck, not the full retail price of everything (Digital Cards, etc).
Of course. We will automatically email you an invoice after making a purchase. Watch your spam folder as the PDF file attached have a tendency to get stuck there.
Yes. We will automatically email you a tracking link once your package has left the warehouse. Depending on the time and day, this can some times be the next business day in the local timezone of our fulfilment center.
If you do not receive the tracking link in your email inbox, then please check your spam folder.