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Persuasive Patterns – Complete Bundle
Persuasive Patterns – Complete Bundle
Persuasive Patterns – Complete Bundle
Persuasive Patterns – Complete Bundle
Persuasive Patterns – Complete Bundle
Persuasive Patterns – Complete Bundle
Persuasive Patterns – Complete Bundle
Persuasive Patterns – Complete Bundle
Persuasive Patterns – Complete Bundle
Persuasive Patterns – Complete Bundle
Persuasive Patterns – Complete Bundle
Persuasive Patterns – Complete Bundle
Persuasive Patterns – Complete Bundle
Persuasive Patterns – Complete Bundle
Persuasive Patterns – Complete Bundle
Persuasive Patterns – Complete Bundle
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575,00 kr
633,00 kr
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Bite-size psychological insights
120 proven tactices driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.
Product & Design

Design by behavior
Narrow down key behaviors to drive your design sprints

Remove friction
Learn how we think to make decision-making effortless for users

Motivate users toward action
Create more engaging, meaningful, persuasive and successful experiences

Marketing

Drive emotional decisions
Tap into your user’s hopes, fears, and aspirations to tip decisions to your favor

Increase conversions
Leverage psychological insights to increase sales

Create conversion paths
Pair psychological nuggets to create persuasive recipes to skyrocket your growth

Strategy & Planning

Design by behavior
Narrow down key behaviors to drive your design sprints

Remove friction
Learn how we think to make decision-making effortless for users

Motivate users toward action
Create more engaging, meaningful, persuasive and successful experiences

Product & Design

Design by behavior
Narrow down key behaviors to drive your design sprints

Remove friction
Learn how we think to make decision-making effortless for users

Motivate users toward action
Create more engaging, meaningful, persuasive and successful experiences

Marketing

Drive emotional decisions
Tap into your user’s hopes, fears, and aspirations to tip decisions to your favor

Increase conversions
Leverage psychological insights to increase sales

Create conversion paths
Pair psychological nuggets to create persuasive recipes to skyrocket your growth

Strategy & Planning

Design by behavior
Narrow down key behaviors to drive your design sprints

Remove friction
Learn how we think to make decision-making effortless for users

Motivate users toward action
Create more engaging, meaningful, persuasive and successful experiences

Our cards in use at team workshops
Trusted by leading teams at
Trusted by leading teams at
From Insights to Action

A complete toolkit with step-by-step guides to apply and implement with your team.

Hover each card to see its back side

Persuasive Patterns
Persuasive Patterns C&D - Social Proof card - front side
Persuasive Patterns C&D - Social Proof card - back side
The core of the card deck are Persuasive Patterns: Cognitive Biases, Psychological Effects, and Persuasive Techniques that has proven to sway conversions and decisions.
Persuasive Recipes
Slate Cleansing card, a Persuasive Pairing - front side
Slate Cleansing card, a Persuasive Pairing - back side
Persuasive Patterns rarely work alone. Notably powerful cocktails are explained through the Persuasive Pairings and Recipe cards.
Workshop Exercises
Workshop Exercise Card - front side
Workshop Exercise Card - back side
You will be guided on how to use the cards alone and with your team with step-by-step workshop exercises.

Design

Clear language

The academic jargon of research papers have been transformed into understandable, concise, and digestible language making research quick and easy to undestand and share.

Supercharge your ideas

Expand ideas and navigate behavioral research by exploring connected design patterns.

Memorable illustrations

Custom hand-drawn illustrations by artist Annesofie Sandal provide visual metaphors to aid learning and recall.

Created to grow your business
Persuasive Patterns work in the entire funnel.
Top of Funnel

Branding
Stand out from your competition and become loved.

Acquisition & conversion

Attract new customers and increase revenue.

Middle of funnel

Activation & onboarding
Help users discover value early and keep up their momentum.

Pricing
Find the right price, amount of options, and appropriate presentation at the right time.

Bottom of funnel

Retention & loyalty
Keep users engaged as they progress and make leaving hard.

Referral & Social Virality
Use social psychology to make sharing a given.

Top of Funnel

Branding
Stand out from your competition and become loved.

Acquisition & conversion

Attract new customers and increase revenue.

Middle of funnel

Activation & onboarding
Help users discover value early and keep up their momentum.

Pricing
Find the right price, amount of options, and appropriate presentation at the right time.

Bottom of funnel

Retention & loyalty
Keep users engaged as they progress and make leaving hard.

Referral & Social Virality
Use social psychology to make sharing a given.

The rumor on the street

"Human behavior and psychology have a major impact on web design and user experience. The Persuasive Patterns card deck is an excellent tool for learning how to apply these principles."
Mathew Graham, Head of Product @ Gigamatic
"Persuasive Patterns has been very useful in getting around a number of UX related problems by helping to break down and distill the issues into their elemental form."
Bradley Martin, Creative Director
"These cards are simply the best format to make sure you'll integrate behavioral design in your project process."
Dany Cerone, Agency Director @ botte secrète
"The cards have been an excellent aid when working with my team. The Cognitive Dissonance card helped me explain how, in some cases, a little discomfort can motivate users to engage more effectively."
Anthony Back, M.D. @ University of Washington, Medicine
"We use the Persuasive Patterns deck of cards to get people thinking about how we can leverage different techniques to increase conversions on our websites. I LOVE the line art (#30 - Self-Expression is my fav).
Roeland Doherty, GrowthTribe
"These cards are fantastic! I used them to run a workshop on applying Psychology to UI design. This helped everyone understand the psychological insights as they are presented in a clear and easy to understand format."
"David Di Sipio, Behavioral Design Researcher @ Culture Amp
"As a marketing professional, I love the deck as a quick reference for when I am stuck, a way to think of new ways to tackle a problem or gain much needed insight."
Julie Boake, Chief Marketing Officer
"Wanted to quickly shout out this Persuasive Patterns card deck I got and my favorite concept that's included - the Peak-End Rule. It's an excellent reference for keeping intended behaviors top-of-mind, and for explaining a complex concept simply to a stakeholder."
Brett Sebbio, VP Customer Experience
"The Persuasive Patterns card deck is a great possibility to get psychologically founded ideas for a digital product strategy."
Björn Rohles, UX Training Manager @ Digital Learning Hub, Luxembourg
"We've found the Persuasive Pattern Cards to be a great tool to gather early constructive feedback from users and clients on a variety of use cases. I'd highly recommend."
Wes Herzik, CDO @ Ikonic Media
"Many of my colleagues still need training in this area. The cards offer a solid introduction to the basics and serve as a practical, hands-on resource during projects."
Ralph Langer, Senior UX Designer @ Doyle Dane Bernbach
"Typically I look for cognitive biases and how to address them with a particular pattern."
Carina Marano, Design Strategist @ Visualade Inc.
“The cards gave me so many ideas that it was a bit overwhelming. But honestly, that’s the whole point.”
Simon Mahony
"Loving my persuasive patterns cards. Really useful inspirational tool."
Paul Boag, Boagworks
"The concepts are clearly communicated and the cards are nicely designed."
Helen Bentley, Staff Product Designer @ Pinterest
Grounded in Behavioral Science
Persuasive Patterns are extracted from 30+ behavioral journals and publications
  • American Psychological Association
  • American Psychologist
  • Behavioral and Brain Sciences
  • Cognitive Psychology
  • Current Biology
  • Econometrica
  • Economics Letters
  • Educational Psychologist
  • Experimental Economics
  • Frontiers in Psychology
  • Hellenic Journal of Psychology
  • Journal of Abnormal and Social Psychology
  • Journal of Applied Psychology
  • Journal of Applied Social Psychology
  • Journal of Consumer Marketing
  • Journal of Consumer Psychology
  • Journal of Consumer Research
  • Journal of Economic Behavior & Organization
  • Journal of Economic Perspectives
  • Journal of Economic Psychology
  • Journal of Experimental Psychology
  • Journal of Experimental Social Psychology
  • Journal of Leisure Research
  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Mathematical Psychology
  • Journal of Personality and Social Psychology
  • Journal of Risk and Uncertainty
  • Journal of the Experimental Analysis of Behavior
  • Management Science
  • Marketing Letters
  • Memory & Cognition
  • Organizational Behavior and Human Decision Processes
  • Psychological Bulletin
  • Psychological Review
  • Review of General Psychology
  • American Psychological Association
  • American Psychologist
  • Behavioral and Brain Sciences
  • Cognitive Psychology
  • Current Biology
  • Econometrica
  • Economics Letters
  • Educational Psychologist
  • Experimental Economics
  • Frontiers in Psychology
  • Hellenic Journal of Psychology
  • Journal of Abnormal and Social Psychology
  • Journal of Applied Psychology
  • Journal of Applied Social Psychology
  • Journal of Consumer Marketing
  • Journal of Consumer Psychology
  • Journal of Consumer Research
  • Journal of Economic Behavior & Organization
  • Journal of Economic Perspectives
  • Journal of Economic Psychology
  • Journal of Experimental Psychology
  • Journal of Experimental Social Psychology
  • Journal of Leisure Research
  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Mathematical Psychology
  • Journal of Personality and Social Psychology
  • Journal of Risk and Uncertainty
  • Journal of the Experimental Analysis of Behavior
  • Management Science
  • Marketing Letters
  • Memory & Cognition
  • Organizational Behavior and Human Decision Processes
  • Psychological Bulletin
  • Psychological Review
  • Review of General Psychology
We have transformed comprehensive behavioral research intocredible and practical psychological nuggets based on research
Credible

All patterns are backed up by academic references. Back up your ideas with objective confidence.

Evidence based

All psychological insights presented have been proven to work with academically sound experiements.

Practical & portable

Persuasive patterns glues academia and the applied worlds, giving you in-the-pocket access to comprehensive behavioral research.

Credible

All patterns are backed up by academic references. Back up your ideas with objective confidence.

Evidence based

All psychological insights presented have been proven to work with academically sound experiements.

Practical & portable

Persuasive patterns glues academia and the applied worlds, giving you in-the-pocket access to comprehensive behavioral research.

Our research curation is...
Independent

Our only motive is to educate you. We do not do our own academic research and are not owned by a third party. We are governed by our own high standards. Our advice is informed yet impartial.

Trusted

The best teams in the world and thousands more use Persuasive Patterns to inform product decisions to create larger impact.

Independent

Our only motive is to educate you. We do not do our own academic research and are not owned by a third party. We are governed by our own high standards. Our advice is informed yet impartial.

Trusted

The best teams in the world and thousands more use Persuasive Patterns to inform product decisions to create larger impact.

Craft memorable experiences
Use Persuasive Patterns to create user experiences that leave positive and memorable feelings
Being seduced
Branding & awareness

Learn how to stand out from your competition and become loved

Falling in love
Spark ongoing engagement

Learn how to keep users engaged through learning challenges, mastery, and facilitating meaningful outcomes.

Staying in love
Behavior and habit change

Help users achieve their goals, get rid of bad habits, or establish new and better habits.

Being seduced
Branding & awareness

Learn how to stand out from your competition and become loved

Falling in love
Spark ongoing engagement

Learn how to keep users engaged through learning challenges, mastery, and facilitating meaningful outcomes.

Staying in love
Behavior and habit change

Help users achieve their goals, get rid of bad habits, or establish new and better habits.

Design better products

Become a confident behavioral designer

Build a vocabulary based in human psychology and start designing for the human mind. Stop winging it and bring hard facts about we behave, decide, and take action to the table.

Frequently Asked Questions
Can I get the Persuasive Patterns for my entire team?

Yes! We offer team discounts when buying both the Persuasive Patterns and Validation Patterns card deck.

Get in touch at info@learningloop.io

Do you do discounts for educational institutions, students, or non profits?

We do! Get in touch at info@learningloop.iowith your credentials (non-profit status or student ID) and we will arrange a discount for you.

When and how do I receive my digital cards?

The digital cards are emailed to you immediately after your checkout. If it does not show up, then please check your spam folder.

You can also download the cards by logging into your account. If you forgot your password, you can set a new one by using the email address you bought the card deck with.

Will the digital cards work with my software?

The digital cards are compatible with Miro, Mural, FigJam, Powerpoint, Keynote, Jamboard, Whiteboard – in theory any software that allows you to insert images. The digital cards come in both a lightweight PDF and JPEG images of each card.

Do you ship to my country?

We ship to most countries in the world. If you want to be sure, then our checkout flow will let you know if we ship to your country.

How long does shipping take?

We have fulfilment centers in the US and in Europe (Latvia). North America and Europe ship within days. Countries within Asia, Africa, and South America can take a few weeks. We show the estimated time from the courier on the checkout page.

Will there be customs charges on my order?

If you are ordering outside of Europe or North America, customs charges should be minimal, if non-existant as we declare the cost price of the physical deck, not the full retail price of everything (Digital Cards, etc).

Can you send an invoice?

Of course. We will automatically email you an invoice after making a purchase. Watch your spam folder as the PDF file attached have a tendency to get stuck there.

Can I track the package?

Yes. We will automatically email you a tracking link once your package has left the warehouse. Depending on the time and day, this can some times be the next business day in the local timezone of our fulfilment center.

If you do not receive the tracking link in your email inbox, then please check your spam folder.