Discovery Patterns Card Deck
Identify core user needs and opportunities
Align your product with real world demand.
Digital only is available today!
Print will ship in January 2025
The price for print+digital pre-orders will increase:
- → Pre-orders sell at $79
- Regular orders in January 2025: $99
Goes well with
Trusted by leading product designers at
Trusted by leading product designers at
Enable your team to...
It doesn't have to be complicated or time consuming
Get useful customer feedback in a matter of hours and days - not weeks or months.
Let data drive your design decisions
Use the bundled workshop exercises to focus in on what matters
Generate a wealth of diverse ideas that will propel your product forward. pen_spark
Match your level of uncertainty with how product discovery investment.
It doesn't have to be complicated or time consuming
Get useful customer feedback in a matter of hours and days - not weeks or months.
Let data drive your design decisions
Use the bundled workshop exercises to focus in on what matters
Generate a wealth of diverse ideas that will propel your product forward. pen_spark
Match your level of uncertainty with how product discovery investment.
Clever product research methods and exercises
Social Media Listening
Customer Discovery Program
Opportunity Solution Tree Mapping
Facts over opinions
Social Media Listening
Customer Discovery Program
Opportunity Solution Tree Mapping
Facts over opinions
Design
Clear language
Make sense of complex design research with concise and actionable methods.
The academic complexities of what constitutes good research have been transformed into understandable, concise, and digestible product experiments that has proven to work time and time again.
Supercharge your ideas
Learn how to both validate and build on your ideas with strong customer insights by exploring connected product experiments.
Memorable illustrations
Hand-drawn illustrations by artist Annesofie Sandal provide engaging metaphors to reinforce learning.
Product discovery doesn't have to be daunting
If that isn't true, then nothing else matters
Prioritize discovery over premature solution validation
You need insights while you are making decisions, not after
Don't search a hay stack using a microscope.
If that isn't true, then nothing else matters
Prioritize discovery over premature solution validation
You need insights while you are making decisions, not after
Don't search a hay stack using a microscope.
De-risk product decisions
Product & Design
De-risk success
Avoid humiliating launches by making sure there is an actual demand for what you are building.
Create your own data
Questions before data. Create the data you need to answer your existing questions rather than starting by looking at existing data to see what questions you can answer.
Build with confidence
Make informed design decisions based on real user data.
Marketing
Drive conversions
Learn exactly what triggers a purchase rather than blinding yourself with overwhelming analytics.
Test before spending
Test your value propositions before running ads with them to ensure a message match between the service you are offering and what your customers need.
Test comprehension
Make sure your target segments actually understand what your proposition.
Strategy & planning
Sharpen your portfolio and backlog
Only work on projects and features that matters, delivers results, and is proven to have impact.
Data-informed decisions
Don’t only trust your gut feeling. Rely on real data to move your organization forward.
Continuous Discovery
Experimentation is hard to get started. Validation Patterns makes it practical and easy to get started.
Don't get stuck in the "idea soup"
Evergreen content
The product research methods in the deck have been tested and trusted by product teams worldwide at companies like Spotify, Booking.com, Facebook, Amazon, and Google and recommended by top universities like Havard, MIT, and Stanford.
Tangibly big
The Discovery Patterns card deck is designed to let its physical qualities reflect the weight of its content. It's heavy. It's intentionally big in your hand. It's smooth to touch and easy on your eyes.
In the age of remote, we believe in the power of physical.
Don't work in the blind
The Discovery Patterns Card Deck helps you generate research insights to avoid misguided design choices.
Frequently Asked Questions
Yes! We offer team discounts when buying in bundle with any of our other card decks.
Get in touch at info@learningloop.io
We do! Get in touch at info@learningloop.iowith your credentials (non-profit status or student ID) and we will arrange a discount for you.
The digital cards are emailed to you immediately after your checkout. If it does not show up, then please check your spam folder.
You can also download the cards by logging into your account. If you forgot your password, you can set a new one by using the email address you bought the card deck with.
The digital cards are compatible with Miro, Mural, FigJam, Powerpoint, Keynote, Jamboard, Whiteboard – in theory any software that allows you to insert images. The digital cards come in both a lightweight PDF and JPEG images of each card.
We ship to most countries in the world. If you want to be sure, then our checkout flow will let you know if we ship to your country.
We have fulfilment centers in the US and in Europe (Latvia). North America and Europe ship within days. Countries within Asia, Africa, and South America can take a few weeks. We show the estimated time from the courier on the checkout page.
If you are ordering outside of Europe or North America, customs charges should be minimal, if non-existant as we declare the cost price of the physical deck, not the full retail price of everything (Digital Cards, etc).
Of course. We will automatically email you an invoice after making a purchase. Watch your spam folder as the PDF file attached have a tendency to get stuck there.
Yes. We will automatically email you a tracking link once your package has left the warehouse. Depending on the time and day, this can some times be the next business day in the local timezone of our fulfilment center.
If you do not receive the tracking link in your email inbox, then please check your spam folder.