
The Business Model Experimentation Bundle
Complete innovation toolkit: 3 card decks for strategy and experimentation
This bundle combines Business Model Patterns, Discovery Patterns, and Validation Patterns into one cohesive offering. It’s designed for business innovators and consultants who need a structured way to innovate.
In one pack, you get...
75 proven business strategies, each with clear descriptions and real-world examples. Think strategically about your business is put together and visualize new growth paths.
Build empathy and explore opportunities in the problem space. A collection of smart ways to gather qualitative user feedback to ensure you’re on the right track, so you can de-risk product decisions before investing heavily.
A library of clever lean experiments to test your solution, fast. Stop winging it and start bringing real evidence to the table. Turns guesswork into data-driven decisions.
75 proven business strategies, each with clear descriptions and real-world examples. Think strategically about your business is put together and visualize new growth paths.
Build empathy and explore opportunities in the problem space. A collection of smart ways to gather qualitative user feedback to ensure you’re on the right track, so you can de-risk product decisions before investing heavily.
A library of clever lean experiments to test your solution, fast. Stop winging it and start bringing real evidence to the table. Turns guesswork into data-driven decisions.
Trusted by leading innovators at
Why this bundle matters
Use structured patterns to guide business model innovation. Each card turns complex strategy concepts into tangible, discussion-ready tools.
Demystify research and make it straight-forward to uncover real user needs. You’ll build empathy fast and focus on what truly matters.
Embed lean startup experimentation in your workflow. Make it practical and easy to get started, so you can test ideas before scaling.
Having all three decks creates a common framework across teams. Everyone, from consultants to product managers, can point to a card and align strategy with customer research and data.
Use structured patterns to guide business model innovation. Each card turns complex strategy concepts into tangible, discussion-ready tools.
Demystify research and make it straight-forward to uncover real user needs. You’ll build empathy fast and focus on what truly matters.
Embed lean startup experimentation in your workflow. Make it practical and easy to get started, so you can test ideas before scaling.
Having all three decks creates a common framework across teams. Everyone, from consultants to product managers, can point to a card and align strategy with customer research and data.
Design
Clear language
The academic jargon of research papers have been transformed into understandable, concise, and digestible language making research quick and easy to undestand and share.
Supercharge your ideas
Expand ideas and navigate behavioral research by exploring connected design patterns.
Memorable illustrations
Custom hand-drawn illustrations by artist Annesofie Sandal provide visual metaphors to aid learning and recall.

Go implement something customers actually want
With this bundle, you follow a proven, evidence-based innovation process. Rapid experimentation increases success by reducing the risk of failure.
Transform your innovation process – combine empathy-driven discovery with rigorous business modeling and testing, and your team will chart new paths, confidently.
Become a confident innovation strategist
Build a shared vocabulary for business innovation and start designing with evidence, not assumptions.
Stop guessing and bring structured methods for how to discover, design, and validate new business ideas to the table.

Frequently Asked Questions
Yes! We offer team discounts when buying in bulk.
Get in touch at info@ui-patterns.com
We do! Get in touch at info@ui-patterns.com with your credentials (non-profit status or student ID) and we will arrange a discount for you.
The digital cards are emailed to you immediately after your checkout. If it does not show up, then please check your spam folder.
You can also download the cards by logging into your account. If you forgot your password, you can set a new one by using the email address you bought the card deck with.
The digital cards are compatible with Miro, Mural, FigJam, Powerpoint, Keynote, Jamboard, Whiteboard – in theory any software that allows you to insert images. The digital cards come in both a lightweight PDF and JPEG images of each card.
We ship to most countries in the world. If you want to be sure, then our checkout flow will let you know if we ship to your country.
We have fulfilment centers in the US and in Europe (Latvia). North America and Europe ship within days. Countries within Asia, Africa, and South America can take a few weeks. We show the estimated time from the courier on the checkout page.
If you are ordering outside of Europe or North America, customs charges should be minimal, if non-existant as we declare the cost price of the physical deck, not the full retail price of everything (Digital Cards, etc).
Of course. We will automatically email you an invoice after making a purchase. Watch your spam folder as the PDF file attached have a tendency to get stuck there.
Yes. We will automatically email you a tracking link once your package has left the warehouse. Depending on the time and day, this can some times be the next business day in the local timezone of our fulfilment center.
If you do not receive the tracking link in your email inbox, then please check your spam folder.